Logo Placement Tips That Generate Interest
Your logo is the most essential aspect of your visual identity and a powerful branding tool when used accordingly. Today finding a designer to create your small business logo is relatively easy. Companies like 48hourslogo and Logojoy provide instant access to thousands of respectable designers. But once you’ve got one, you need to use it tactfully. That starts by knowing where to put your logo or identifying proper logo placement opportunities.
Balance and clarity are essential components of good branding. Your logo is only as effective as the way you use it.
Think of your logo as a unique identifier or unifying symbol that is usually the first thing potential customers notice about your brand. It’s a shortcut to recognizing your organization for consumers and can convey the core promise of your business.
There are horrible and great logo placement choices. Quite often though, even the largest companies make mistakes.
You can avoid similar debacles by testing your logo placement ideas with all possible use case or scenarios prior to print.
You’ll be missing out on business opportunities if your logo is being used in too few of your marketing assets. Ideally, it should be present on as many places possible. Every time you send out business communications without including your logo is a brand promotion opportunity missed.
Where should you put your logo?
Foresight is of the essence. Creating logo placement guidelines can help you prevent common issues from arising. Always take a final look at anything you put your logo on before it proceeds to production, especially, if you operate a small business.
Small business promotional items are often the victims of brand identity errors since they’re more of them in existence. The US economy alone consists of 99.7 percent of small businesses.
The following are eligible and proven places you can try putting your logo.
1. Your website
One of the first places people think of placing a logo is on their website. It’s perhaps, the most important branding and customer acquisition asset you have on the web. This is because plenty of consumers browse the Internet for products and information. So it’s practically a no-brainer.
The best practice for website logo placement is to include it on the header of your site. Preferably, at the top left, center or top right corner of every web page.
However, a Nielsen Norman Group research found that 89 percent of users are likely to remember logos that are placed on the top left. The same study found that doing so also amounted to better user experience. So the best place for a logo with regards to websites is on the top left area.
In addition, use your logo or part of it as the favicon for your site. Favicons are tiny icons that display on a browser tab, next to the given web page title.
2. Invoices, forms, and letterheads
Documents are used regularly by businesses for all sorts of things. Therefore, over time they become exposed to a considerable number of consumers. This makes them a perfect logo placement opportunity.
Generic documents won’t assist your branding efforts and can make your company seem less authoritative. Hence, any document that has to do with your business should have your logo on it.
For example, you can facilitate brand recognition by placing your small business logo on customer consent forms.
3. Email signature
You probably compose and reply to a lot of emails, which makes your email signature a worthy candidate for your small business logo. You can remind people about your brand every time you send or respond to an email.
Email signatures become even more powerful for spreading brand awareness when conducting cold outreach campaigns. That’s because whether a prospect does business with you or not, you’ve just introduced them to your brand and the solution it provides.
4. Business cards
There’s just something about a business card that makes it an ultra-exciting spot for logo placement. They’re great for making a good first impression but also create a sense of legitimacy and professionalism in prospects. A well-designed business card can add personality to your brand.
5. Company clothing
You might as well brand your employees since they often deal with customers directly. Work uniforms, hats, jackets etc. are all great places to put your logo. A requirement to wear company branded nametags can do wonders for brand recognition and encourage word-of-mouth advertising.
Though, apparel branding can be tricky. You have to consider where to put your logo, clothing size, color, space, and the material used in production. It’s worth having logo placement guidelines for different types of clothing.
6. Office accessories or decor
Reflecting the colors of your brand throughout is beneficial for branding and marketing. You can use your logo on things like coffee mugs, carpets or rugs, pens, staplers etc. For consumers, it creates a harmonious feel to the environment and indicates competence.
7. Company vehicles
Your automobile can be a good place for a logo. Mainly when your work requires you to drive a lot. For best results, place your logo at the back and sides of your vehicle. This way, whenever you’re stuck in traffic or just driving past, your motor serves as a billboard or poster. It’s cheap advertising that shouldn’t be passed up.
8. Social media network profiles
Your social media profiles typically receive a significant amount of exposure when you’re a regular contributor. Thus, social profiles present a huge logo placement opportunity.
A well-placed logo on active social networks can improve brand recall and garner attention. It’s much easier for people to identify your brand on their social media feeds when you include a logo.
9. Add your logo in images
Watermarks are logos that companies add to visuals like images and videos. Include on all visual assets to increase brand recognition.
There’s a lot of content on the web and many that have gone viral are without watermarks. What a waste of perfectly good logo placement. Don’t you agree? Make sure your watermark is transparent for best results.
The only caveat with this approach is keeping your logo up to date. This can become a brand marketing nightmare if you drastically alter the logo design. Slight changes may not pose a problem.
10. On products or packaging
Millions of products are shipped to consumers daily. Ensuring that you have a means of adding your logo to packages can boost your sales by encouraging repeat business. This tactic will work for any business that occasionally or consistently mails out packages.
You don’t have to order custom packaging. A customized logo stamp or stickers that let you easily include your logo to packages prior to shipping them will suffice. Do this to make sure each receiver knows exactly where an item is coming from.
Others may see your company logo since mail normally moves from person-to-person before getting to its intended recipient. And of course, always put your logo on the products you manufacture.
Tangible banners and posters can provide visual cues that can help commit your brand to memory.
For example, a large banner along a major city highway is consistently seen by thousands of people as they go about their day-to-day activities. Thereby, increasing the likelihood that people will think about you first whenever they need a product solution you sell. Definitely a sure-fire way of generating interest and boosting brand awareness.
Put your logo to work for you by actively seeking ways you can expose it to consumers. Logo placement guidelines are useful because they help keep your visual identity consistent. Out of everything you do, customers will see your logo the most and consistency is how you earn a place in the minds of consumers.