author: Karen Hayoun
More than 40,000 entrepreneurs have used 48hourslogo for a customized business logo. 48hourslogo has a unique platform and operates as a contest website. Clients can select the perfect logo from a variety of entries. Starting at only $129, 48 Hour Logo is a great option for small business owners who want a quick turnaround and the safety cushion of being able to choose from multiple logos.
Plans & Pricing
48hourslogo hosts both logo design and brand identity contests. Each of these plans come with the options to choose a highly-ranked package to attract top designers. Unlike some logo design companies, you’re not restricted by a contract and the company offers refunds if you don’t get a minimum number of submissions on your contests. Take a look at the different plans and their respective prices:
Logo Design Only
Starting at $128, this is the most popular option. Choose from multiple logos that individual designers submit. If you aren’t happy with the initial design, you get unlimited revisions until you are satisfied. 48hourslogo offers a minimum, standard, and gold prize package. At a price of $198, the gold plan attracts the highest skilled designers. Aside from being more attractive to prospective designers, there isn’t a big difference between the plans.
Brand Identity Design
In addition to logo design, 48hourslogo offers a brand identity design service with the option to order business cards, letterheads, t-shirts, social media covers, and vehicle wraps. You can get one of these items for $79 or all five for $279. If you choose to only go the brand identity route, you’ll need to have a logo already made. Similar to logo design, brand identity also works as a contest. You can attract top designers by choosing the standard or gold packages for a little bit extra.
Logo and Brand Identity Design
For the complete package, new businesses often choose the logo and brand identity design package. The package starts at $178 for one logo and one item (i.e. a business card). To incentivise designers, 48hourslogos lets you choose from either a minimum, standard, and gold plan. The gold plan costs $298 for one logo and one brand identify item. Buying the logo design and brand identity packages combined will save you 15%.
Portfolio and Experience
With hundreds of designers, getting the perfect logo made is relatively easy with 48hourslogo. Every designer on the website has a portfolio embedded into his or her profile. Some of the businesses served by 48hourslogo include restaurants, consulting firms, internet marketing companies, and retail stores. Given the huge number of designers on the website, the designs cover a wide range of aesthetics – minimalistic, modern, retro, and even steampunk. Most logos include both images and text, but a handful are more simplified.
Each individual designer’s portfolio is compiled into one sitewide portfolio that you can filter by industry. The portfolio includes logos designed for notable clients such as Legion Ave Bar & Grill, Islamorada Beverages, and The Houston Event Venue. Since there are over 600 designers, you’re bound to find artists with varying backgrounds. Some of the top designers on the website have won over 1,000 contests. By taking a quick glance at some of the designer’s profiles you will see that they are relatively versatile and don’t focus on one specific niche.
The first step of ordering a logo is to fill out a design brief specifying your company’s name, product, and the style you’re looking for. You can also upload an image for designers to reference. Similar to setting a deadline, you must set forth the contest length before making a payment. Depending on the package you purchase, the length could be between one to seven days. Instead of searching through endless lists of designers, they come to you. Specify your requirements, make the payment, and you’re ready to go.
One of the biggest advantages of 48hourslogo is that you get unlimited revisions. You can review submissions in real-time throughout the duration of the contest. The first stage of the contest is the qualifying stage. This is when designers review your brief and submit a design that only you can see. After the qualifying state, you enter the design revision stage where you essentially short your three favorite designs. During this point in the contest, the designers can see each other’s logo and submit revisions using the feedback you’ve provide them. The last part of the design process is the finalizing stage. This is the last step of the contest can request changes after selecting the winner of the contest. The designer then sends a downloadable file and the prize is released.
Ease of Use
A selling point for 48hourslogo is that their platform is easy to use. Instead of picking a designer yourself, you fill out a design brief and you’ll start to see logos coming in with 24 to 48 hours. The contest enters three stages with varying lengths depending on the criteria you set. At the end of the contest, the logo is delivered as a JPG, PNG with a transparent background, and a PDS and EPS. Requesting revisions is easy, but remember, you only get one week to do so. Overall, the website is easy to navigate, and each stage of the contest is rather self-explanatory.
Pros & Cons
Unlimited revisions with each contest
Multiple designs to choose from
Exclusive copyright ownership of the logo
Option to run a contest for $29 before making a commitment
Costs more to attract the top designers
Minimum number of designs for refund eligibility
Relatively small number of designers on the platform
There are a handful of different help and support options on 48hourslogo. Unfortunately, there’s no 24/7 help and support and the only way to reach the company directly is through email.
You can reach 48hourslogo directly by emailing customer service.
While there are no official video tutorials, you can find some helpful videos on YouTube.
48hourslogo does have a FAQ page to help answer any questions you may have.
48hourslogo does have a blog. Most of the articles cover general logo design topics.
For a quick logo design at a relatively low price, 48hourslogo is worth taking a look at. Since designers will make submissions to your contest, you don’t have to spend hours searching for the perfect one. There’s a decent number of designers on the website and the logos featured in the portfolio are solid (not extraordinary though). The contest starts a $29 plus a $99 reward, or you can choose the brand identity option starting at $79. Overall, 48hourslogo is best for small business owners with a limited budget who don’t want to spend a fortune to get a logo created.