- author: Pavel Aramyan
Founded in 2006, Wix is a top-tier, free website building platform designed to simplify and accelerate website creation, allowing anyone to create their own site without any coding or design knowledge. The Wix Logo Maker is one of the features of the platform, allowing users to craft high quality, professional, and 100% customizable logos. It is highly recommended for entrepreneurs and small business owners on a tight budget.
Plans & Pricing
The Wix Logo Maker features 4 different plans – Basic, Advanced, Professional, and Deluxe. Regardless of package, you always get full rights to use your logo for all commercial and non-commercial purposes.
The Basic plan is $20 and includes standard logo files meant for digital use. The logo comes with black, white, and transparent backgrounds.
The Advanced Plan is $50 and includes standard and resizable logos meant for both print and digital use. You will receive 8 standard logos in color, grayscale and monochrome, as well as black, white and transparent backgrounds. It also includes logo files for social media, a favicon (URL logo), email signature, and a Brand Guide with your logo’s color scheme information.
The Professional Logo plan is $16/month and incorporates standard logo files meant for digital use, resizable logo files (SVG vector files) meant for stationery, business cards, merchandise, and print advertising, and logo files for social media (40+ different sizes to use as a profile picture, cover image on Facebook, YouTube, Instagram, Pinterest, Twitter and Etsy). The logos come in black, white, and transparent backgrounds and you also receive a separate version for your watermark, favicon, and email signature.
You’ll also receive the Wix Unlimited Website Plan, which includes a customized premium website, as well as the ability to connect your own domain, or to get a new one from Wix, free for 1 year. It also includes 10GB of storage, unlimited bandwidth and ad vouchers to promote your site.
The Deluxe Plan is $24/month and retains all the perks of the Professional plan, including resizable logo files, while also granting you priority customer support and professional designer touch up. This is ideal for individuals and businesses who want to use Wix to create their website along with the logo
Overall, the pricing is rather affordable compared to most other DIY logo makers on the market, especially if you consider the reputation and the user base of the platform, along with the quality of the final design.
Portfolio and Experience
In terms of portfolio and logo crafting capabilities, the tool doesn’t offer too much functionality or features to create a truly stunning logo. Rather, all of the logos share a common, 2-dimensional, flat look and feel, without a huge artistic touch. Previous clients have used the Wix Logo Maker to create logos for healthcare, restaurants, music, and photography companies.
While the final versions of the logos do come with both a text and a symbol, if you take branding seriously you may find the tool somewhat disappointing in terms of creativity and the variety of layouts. On the bright side, you don’t need to have any coding or design skills to be able to create your logo.
The design process is incredibly simple and unless you’re very picky, it takes on average 3-5 minutes to create and finalize your logo. All inputs and changes you make are 100% reversible, so you don’t have anything to worry about.
Here are the design steps for creating your logo with Wix:
- Sign up for a free Wix account.
- Enter your business name and tagline.
- Tell Wix what type of business you’re designing the logo for. If there is more than one answer, include all of them, separated by commas. For instance, if you’re doing art photography, wedding photo-shoots, as well as videos, make sure to mention all of these aspects.
- Choose all the terms that describe your business. Available options are Dynamic, Fun, Playful, Modern, Timeless, Creative, Techy, Fresh, Formal and Hipster. These options serve both as the style coordinator and color choices for the logo suggestions.
- Look at a few logos and “like” or “dislike” them. These won’t necessarily be associated with your business or industry.
- Describe your branding needs by checking all the boxes where you plan to use your logo. These options include the website, social media accounts, business cards, merchandise, and presentations.
- The tool will take a few seconds to calculate the results and come up with a whole bunch of suggestions. Choose the one that you like most and click to customize.
On the editing screen, you can customize every single aspect of the logo (color, position, background, font, icon, etc.) and reverse all the choices you made if needed. Once you’re completely happy you’ll be redirected to the pricing page where you’ll finalize the purchase.
Depending on your pricing plan, you’ll receive various versions of the logo including SVG vector files for future customization and commercial use such as business cards, merchandise, print advertising, etc., black, white, and transparent backgrounds, as well as 40+ social media compatible logo files and a separate file for your email signature, favicon, and watermark. All final versions will arrive via email, so make sure you enter your email address correctly in the beginning.
Ease of Use
Wix Logo Maker is incredibly easy to navigate, even for the least tech-savvy users. It requires absolutely zero technical or design knowledge to create and/or customize every aspect of the logo. Moreover, the tool explains every step of the logo making process nicely, giving you enough information to understand what each element and feature is aimed to accomplish.
Pros & Cons
- Incredibly easy to use
- 100% customizable
- Quick logo generation process
- Great suggestions
- Similar look and feel across all logos
In terms of customer support, Wix does an outstanding job. There is a highly detailed section on their About page devoted to support, which includes instructions on how to contact customer support, how to upload materials that may be required by the team, etc. Available support channels include email, phone and ticketing service, and the team is actively working on making live chat an option in the future.
24/7 Help & SupportWix offers 24/7 support to all clients, regardless of pricing plan.
Phone SupportThe company can be easily reached at any time of day and night via phone.
Video TutorialsThere are a number of video tutorials on the company’s official YouTube channel.
FAQThe highly detailed and comprehensive FAQ section can be used to find an answer to both common and advanced questions.
Community ForumThere is an active and friendly community, ready to help out fellow users.
BlogThe blog is updated around 4-5 times a week and features a high variety of topics related to website design, logo design, social media marketing, platform-specific information, etc.
Overall, Wix Logo Maker is a great tool to quickly and effortlessly create, edit, and finalize your logo. The affordable pricing makes it a great choice for entrepreneurs and small business owners on a tight budget and allows them to kick-start their branding strategy with a professional, high quality logo. While the variations of style, layouts and artistic aspects are lacking, the tool isn’t designed for any of these. Rather, it offers a quick and cheap way to get things up and running, leaving you with the possibility to make any desired changes in the future.