- author: Pavel Aramyan
Founded in 1915 in St. Paul, Minnesota, Deluxe Enterprises is a well-known and reputable agency that provides marketing and branding services, including logo and website design, email and social media marketing, SEO and retail packaging for small businesses and financial institutions, and branded marketing services for healthcare and real estate industries. In terms of logo design, Deluxe offers both professional design services and a DIY logo maker, which lets users build an average quality logo in minutes.
Plans & Pricing
The company offers 5 pricing plans for logo design services: Starter, Bronze, Silver, Gold, and Platinum. The inclusions of each plan are transparently laid out on the company’s website. Regardless of the selected plan, all clients work with in-house designers on the logo design project, with a 5-day initial concept turnaround time. The Deluxe plan guarantees seamless communication with the team at all times. Finally, clients always retain design rights and receive the final version via email.
The Starter package is $99 and includes 2 design concepts that clients can choose from, a single designer to work on the project, and 2 design revisions.
The Bronze package is $195 and includes 4 design concepts, 2 designers to work on the project, 3 revisions, and a vector file format of the final logo.
The Silver plan is $395 and includes 6 logo design concepts; 4 designers to work on the project simultaneously; unlimited revisions; business card, letterhead, and envelope designs; vector file formats of the logo; and black and white logo versions.
The Gold plan is $645 and includes 10 design concepts; 8 designers to work on the project; custom email signature design; business card, letterhead and envelope designs; unlimited revisions; vector file formats; black and white logo versions; fonts and color codes; lifetime file storage on the company’s servers; and 1000 printed business cards.
The Platinum plan is $995 and includes all of the perks of the Gold plan, as well as a custom, hand-drawn illustration or mascot using detailed positioning, elements, and shading. The design team creates one unique logo concept (mascot) with two different color and font variations.
Portfolio and Experience
In terms of logo design across industries, Deluxe offers a huge amount of diversity. They have created over 70,000 text and symbol logos for more than 40 different types of business, ranging from clothing and traveling to food and jewelry. The firm has over 20 professional designers, most of whom have 5 to 15 years of experience in visual design, 7 years of experience in logo design, and a degree in CAD design. You can find detailed information on all of them on the company’s website.
Apart from logo design services, which include both digital and stationery designs depending on your pricing plan, the agency also offers its clients additional services like branding, retail packaging, website design, and marketing (print, email, and SEO). Since 1915, Deluxe has served over 4.5 million small businesses across numerous industries.
The design process is simple. As you land on the company website, press the “Get Started” button, which will redirect you to a preliminary questionnaire that you’ll need to fill out.
The questions revolve around simple, yet important aspects of your business, including a brief description of your company, a specified logo layout (icon on the left/right/top), color choices, any images/ideas you have about your future logo, font type, where you’re planning to use your logo (website, social media, printed marketing materials and merchandise, physical banners, labels, check forms, etc.), and personal contact details. Once you submit the questionnaire, the team will review it and get back to you in a few business days.
Depending on your pricing plan, Deluxe will assign between 1 to 8 designers to work on your logo simultaneously, presenting up to 10 design concepts during the initial contact. The number of revisions also depends on the package, but those with the Silver plan or higher receive unlimited revisions. Inclusions like the number of file formats (like PNG and vector files), exact color codes and fonts, black and white logo options, custom email signatures, and stationery design also varies depending on the pricing plan.
Ease of Use
The Deluxe design team is very easy and comfortable to work with, even if you don’t have a clue what you want. Their vast experience, professional approach, and education allow them to come up with unique and on-brand ideas for every business based on the information and feedback that the clients provide.
Pros & Cons
- World Class Designers
- Fast turnarounds
- Both digital and stationery design
- Covers a wide range of esthetics
- Seamless communication with the design team
- Could be costly for small businesses
Customer support includes email, phone, and live chat, and isn’t dependent on the pricing plan. According to over 300 reviews, the customer satisfaction rating is 4.92 out of 5, which is a pretty awesome statistic.
24/7 Help & SupportThe logo design department can be reached at any hour, any day.
Phone SupportAll plans include phone support.
Live Online ChatYou can chat with a company representative through the Contact Us page by choosing the corresponding live chat option for the service you are interested in.
BlogThe blog is updated roughly 3 times every 7 to 10 days and features a wide range of topics concerning design, marketing campaigns, and finances.
Overall, Deluxe Enterprises is a solid choice when it comes to logo design services, especially if you’re looking to get stationery design items, as well as additional services like retail packaging, branding, website design, and marketing. While it may look costly to small business owners, their outstanding reputation, the vast experience of their design team, the wide range of esthetics and industries that they work with, and the extremely high customer satisfaction rating certainly make them worth a try.