Based in Toronto, Logojoy is one of the world’s most used logo design tools, with the purpose of helping anyone create a business logo quickly and effortlessly. Most suitable for entrepreneurs, Logojoy software is a DIY tool that utilizes powerful AI technology to guide and assist users on their logo creation journey. It also presents highly fitting recommendations based on choices users make as they progress. A major benefit is that the whole creation process is free of charge, so you only pay for the design once you’re completely happy with it.

Logojoy offers three pricing plans to choose from: Basic, Premium, and Enterprise. Each of the prices below is a one-time payment.

Basic Plan

The basic plan is $20 and includes a single logo file. It’s primarily meant for companies that simply want to get inspiration and a rough, low-resolution logo that an in-house designer can build off of.

Premium Plan

The premium plan is $65 and is good for companies that want to get a high-resolution logo design for their website, social media, and branding. The plan includes multiple high-resolution files (PNG, PDF, EPS vector, and SVG vector), 4 color variations, a brand guideline e-book (featuring information like fonts and colors used and how to correctly present the logo in different backgrounds), full ownership, lifetime technical support, and unlimited changes.

Enterprise Plan

The enterprise package is $195 and offers everything in the Premium plan with the addition of an hour of work by one the team’s professional designers. The designer will enhance the logo based on your feedback. Technology is great, but it has its limits; sometimes, you need a human to perform what AI can’t.

Overall, the company offers a ton of value for the price, especially if you consider the perks of the Premium package. If you don’t have an in-house graphic designer, this is a great option.

When it comes to design ideas and variety, Logojoy is on top of its game. The vendor has curated over 2,100 existing logo designs from over 70 industries and has included design tips for each one. Regardless of your industry, you’ll always be able to find inspiration with the help of the tool, even if you feel clueless about where to start. Additionally, there are over 470 premium fonts, 550K + premium symbols, 5.5K color presets, and 6 layouts to choose from.

One of the strongest aspects of the tool is that the user doesn’t need to have any experience in logo design or branding to create something outstanding. Each step of the process, starting from pricing plans, is accompanied by incredibly useful tips and explanations so you understand every aspect and feature of the product.

The generation process results in creating both a 100% unique symbol and text logo design, created by AI based on the user’s actions.

The whole process is really simple and can take anywhere from 30 seconds to 30 minutes to complete. It’s mostly dependent on what you’re looking to get and how much you thought you’ve put into logo creation prior to starting. If you already have a few ideas about what you’d like your logo to be, it will definitely speed things up a lot.

Here are the logo generation steps:

1. Choose your industry.
2. Choose 5 existing logo designs that you like.
3. Choose 3 colors that you like. A great aspect of this step is that there is a detailed explanation of what each color represents in terms of branding and psychology. For instance, purple is the color of royalty, luxury, and power while green is the color harmony, freshness, and money.
4. Input company name and slogan (if you have one).
5. Add 5 symbols from the list or search and input preferred icons. This step is optional and can be completed later.

Once this is done, the AI will generate a few logo options that you can explore. You can then choose the one that you like and perfect it by altering the layout, background, colors, font, text size, symbol, etc. If you can’t find the perfect logo, you can simply “favorite” the ones that you like the best, and the AI will continue to generate more versions based on your feedback.

When you’re ready to buy, the tool will ask about the pricing plan. If you’d like to receive the logo in various file formats to cover different use cases like the website, social media, print advertising of any size and 4 different color variations for multiple use cases, you’ll need to choose the Premium plan.

Logojoy is incredibly easy to use and navigate, even for the least tech-savvy users. The tool does a great job of explaining each and every step of the whole process, why it’s needed, what you can do to improve your design, and how to proceed in situations when you’re unsure what to do next. Another great thing about Logojoy is that there is literally no drawback if you do something wrong. The whole logo generation process is completely free up to the purchase of the final version, so even if you mess up, you can simply start over.